About UA Ledger
A publication about mobile-game user acquisition: what changed, what the evidence shows, and what to do next.
Our coverage is organised into six desks: playable ads, creative strategy, media buying, measurement, market intelligence and platforms. The article archive and glossary are available to read.
The archive was prepared with AI assistance and is undergoing an evidence and attribution review. An article's presence in the archive is not proof that its claims have been independently verified. Read the review status and source notes on each article before relying on a time-sensitive claim.
Historical article dates describe their editorial context. The first public release date of the imported archive has not been established; those dates must not be read as a verified publication history.
Unverified individual identities are not presented as verified staff. The organizational byline “UA Ledger staff” identifies the publication, not a confirmed human reviewer. See bylines and accountability.
New publication and substantive refreshes require a real named human reviewer to approve the exact version. The legacy archive's incomplete review records do not relax that requirement.
Podcast recordings, verified job listings, paid memberships and original benchmark reports are not available. We do not claim a published UA Ledger Index or a tested email delivery schedule.
Read our methodology, editorial policy and contact details.