Mobile game user acquisition
The business of acquiring players.
Reporting and analysis on playable ads, creative strategy, media buying, measurement, and the platforms moving mobile growth.
The archive is undergoing an editorial review. Historical dates are labelled as archive dates where first publication cannot be established; older claims and bylines remain unverified unless a story records a completed review. Read our sourcing and correction standards.
From the archive · review pending
Historical reading from the existing archive. These articles await the current editorial review; their claims are not certified as current reporting.
platforms
Roblox Everywhere: when a platform ships standalone apps, it competes for your installs
Roblox announced standalone, cross-play apps for creator games at RDC 2026. Roblox standalone apps installs change the math for any UA team watching it.
UA Ledger staff
Archive date: 4 min read
Field notes
PlatformsMore on Platforms
Roblox Everywhere: when a platform ships standalone apps, it competes for your installs
platforms
·Archive date: 4 min read
Apple's Supreme Court brief, in plain language
platforms
·Archive date: 3 min read
The Ledger #8: September so far
market intelligence
platforms
·Archive date: 2 min read
Roblox real-time player targeting for advertisers
measurement
platforms
·Archive date: 6 min read
Google Play UK settlement: tribunal approves GBP260m
media buying
platforms
·Archive date: 6 min read
PIF EA Savvy merger report links two big spenders
market intelligence
platforms
·Archive date: 6 min read