GRAC rating versus ad creative for Korea: operator checklist
Analysis
By UA Ledger staff — 1 min read
Checklist mapping GRAC age-rating symbol display rules to store and ad creative checks before a Korea F2P test.
Purpose
Before paid UA in Korea, confirm the live GRAC (or authorised IRCB/GCRB) age rating matches what store listings and creatives imply.
Primary display rules
GRAC’s Age Rating Symbol enforcement page requires clearly displayed age-rating symbols and content descriptors:
- front of arcade machines and computer/video game boxes;
- upper right of online game screens every 1 hour for over 3 seconds;
- starting screen of mobile games for over 3 seconds.
Symbols documented: All, 12, 15, 19, plus testing and nonprofit marks. GRAC’s enforcement overview states games intended for sale or public use must obtain a rating before production and distribution under the Game Industry Promotion Act (with listed exceptions).
Checklist
| # | Check | Pass if |
|---|---|---|
| 1 | Rating certificate on file for the Korea SKU/platform | Rating ID and symbol match the build you will advertise |
| 2 | Mobile start-screen treatment | Symbol + descriptors ≥3 seconds |
| 3 | Store screenshots / feature graphic | Do not imply a younger audience than the GRAC symbol |
| 4 | Playable / video ads | Combat, gambling-like, or sexual content in ads must not undercut the rated descriptors |
| 5 | Soft-launch audience | Paid audiences respect the 12 / 15 / 19 floor of the certificate |
| 6 | Loot-box / probability copy | Separate GRAC probability-disclosure rules — do not treat this card as odds guidance |
Limits
This card does not invent a statutory “ads must show the GRAC logo” rule beyond the display enforcement GRAC publishes for game screens and packaging. Re-check GRAC English pages before each Korea flight.
Research checked 20 September 2026. Local draft; human editorial review pending.
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