Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is revenue generated by a cohort of paid users divided by what was spent acquiring them, the primary metric UA teams use to judge whether a campaign is profitable.
Part of Media Buying
Return on Ad Spend (ROAS) is revenue generated by a cohort of paid users divided by what was spent acquiring them, the primary metric UA teams use to judge whether a campaign is profitable.
Part of Media Buying