Google consolidates child and teen advertising policies into single hub

On 15 January 2025 Google posted Updates to our child and teen ads policies (January 2025). In January 2025 Google updated presentation of child and teen ads policies to increase transparency and make it easier for advertisers to find and understand protections for minors and their impact on ad serving. There are no enforcement changes.

What was consolidated

The following policies are consolidated into the new Ad protections for children and teens policy hub:

• Ads & Made for Kids content
• Ad-serving protections for children
• Ad-serving protections for teens
• Advertising on YouTube Kids
• Default Ads Treatment

English remains the official enforcement language where translations differ. The notice is organisational: the linked hub and child/teen protection pages still contain the binding creative and inventory rules.

Limits of this record

This page does not republish the full text of each consolidated policy. Operators reviewing kids-adjacent F2P creatives, YouTube Kids inventory, or Made for Kids labelling must open the hub and the five linked answers. Do not treat “no enforcement changes” as permission to ignore Families or child-directed restrictions that already applied.

Operator action

Use the hub and linked policy pages as the source of truth for creative review — this notice itself is a map, not a new rule set.

Download the change-log card.

Research checked 20 September 2026. Local draft; human editorial review pending.