Google Ads India update disallows Rummy and DFS promotions (21 Jan 2026)
Analysis
By UA Ledger staff — 1 min read
Google Ads policy notice posted 7 January 2026 states that on 21 January 2026 India country specifics of the Gambling and games policy will disallow all Rummy and Daily Fantasy Sports promotions targeting India.
Google’s Advertising Policies Help article Update to Gambling and Games Policy: India (January 2026), marked Posted on January 7, 2026, states that on 21 January 2026 Google Ads will update the India country specifics of its Gambling and games policy “to ensure compliance with local legal requirements.” The operative sentence: the updated policy will disallow all Rummy and Daily Fantasy Sports promotions targeting India.
Limits
| Field | Evidence or limit |
|---|---|
| Posted | 2026-01-07 |
| Effective | 2026-01-21 |
| Categories named | Rummy; Daily Fantasy Sports |
| Broader “all RMG” wording on this notice | Not used — stick to the two named categories |
| Link to PROG Act on the notice | Motive stated only as local legal compliance; no statute cite on the page |
| UA implication | Pause India-targeted Rummy/DFS paid inventory on Google Ads by 21 Jan 2026; do not assume other networks moved on the same day without their own notices |
Preserve Google’s dates rather than the batch’s 1 January placeholder.
Research checked 20 September 2026. Local draft; human editorial review pending.
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